We know from our work around the continent that transaction costs of reaching the market, and the risks of transacting in rural, agriculture markets, are extremely high.

It's high risk, extremely high risk.

So let's now dive in on May 6, 2010, when the

I was blown away. Caine has only sold one fun pass?

They also tend to be able to think more abstractly.

Why take the risk?

like this odd country road.

(Laughter)

You say, you say,

Look, I'm telling you, Mr. White, it's too risky.

It's a deal.

You struck a deal?

Trade.

We got a deal.

I want to make a deal.

I've done more than I bargained for on this trip already.

To most people the process of exiting this life into death, seems like jumping off of a giant cliff

the risk is too high.

Wanna trade? I'll trade.

The deal's off.

What deal?

We gotta cut a deal.

Got us a deal?

We made a deal.

You made a deal?

Standing passengers... come on.

I made a deal.

What sale?

But I think you get a sense of what's happening.

I don't want to use too fancy words.

The ClO is more than likely the decision maker.

Thank you. The shoplifter wins her prize by taking risks.

If it comes up tails, you get nothing.

What I do takes varying amounts of energy and involves varying amounts of risk.

Forget it, If we go any deeper we'll just raise the stakes.

Teacher's job is to avoid trouble, you know.

like I'm melting.

He knew about me?

I see.

And this individual, number one, what did they lose?

And maybe letting us have some breakfast.

You got a seat on the exchange?

Deal!

Here is the deal, Craig.

We can deal.