You know, one of the intense pleasures of travel and one of the delights of ethnographic research is the opportunity to live amongst those who have not forgotten the old ways, who still feel their past in the wind, touch it in stones polished by rain, taste it in the bitter leaves of plants.

And during that time, they're doing everything from going out and doing ethnographic research and doing the need finding, coming back into the studio, doing the brainstorming and design visualization to come up with concepts that might work, and then moving into the shop and actually testing them, building them, prototyping them, figuring out if they are going to work and refining that.