That revenue model is different than the pricing tactics.

The first three cost based pricing, value based pricing, or volume based pricing are all examples of fixed pricing tactics.

That's dynamic pricing.

Because the alternative to pricing on cost is pricing on value.

There's a third type of fixed pricing, and that's called volume pricing.

They've just instituted dynamic pricing.

liked congestion pricing all along.

Whatever happens with congestion pricing and those technologies will be happening with road pricing.

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Cost plus market, value pricing, and volume price are all examples of fixed pricing tactics.

And it turned out that it was really helpful to kind of understand our pricing model and our revenue streams.

But one of the things that we always tend to confuse is the difference between a revenue model and pricing.

Pricing is kind of the tactics.

Instead of pricing based on cost,

But there's another type of pricing.

Our company decided on flat rate pricing.

I'd like to discuss pricing with you.

Well, how else would you set pricing.

Fixed pricing is just like it sounds.

As we said, the same with pricing.

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You need to be constantly thinking what's the right revenue stream for the right segment and, within that, what's the right pricing model.

But how do you think about pricing itself?

Dynamic pricing is exactly what it sounds like.

I won't dwell on the pricing at all.

Revenue streams. And what s our tactics? Pricing.

And what congestion pricing is is that it's a technology trial and a psychological trial for something called road pricing.

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