The first three cost based pricing, value based pricing, or volume based pricing are all examples of fixed pricing tactics.

That's dynamic pricing.

Because the alternative to pricing on cost is pricing on value.

There's a third type of fixed pricing, and that's called volume pricing.

They've just instituted dynamic pricing.

liked congestion pricing all along.

One, competition.

Competition over

Whatever happens with congestion pricing and those technologies will be happening with road pricing.

Cost plus market, value pricing, and volume price are all examples of fixed pricing tactics.

Pricing is kind of the tactics.

Instead of pricing based on cost,

But there's another type of pricing.

Same for competition. Competition is not on the canvass.

That's her competition.

For the competition?

There's your competition.

Our company decided on flat rate pricing.

I'd like to discuss pricing with you.

Well, how else would you set pricing.

Fixed pricing is just like it sounds.

As we said, the same with pricing.

We have no competition.

But everybody has competition.

The competition is intense.

Competition, capitalism, free enterprise.

Pretty fierce competition, though.

This isn't a competition.

They were my competition.

But how do you think about pricing itself?

Dynamic pricing is exactly what it sounds like.

I won't dwell on the pricing at all.

Revenue streams. And what s our tactics? Pricing.

And what congestion pricing is is that it's a technology trial and a psychological trial for something called road pricing.

The competition has become fierce.

We had an intense competition.

Competition isn't bad in itself.

Isn't that how competition works?

We're not afraid of competition.

I'm not nourishing the competition.

There's no competition at all.

The competition attracts capacity, right?

The competition isn't a joke.

After seven rounds of competition,

And you'll have massive competition.