Intangible, doctor.

What's an intangible?

Amortization is intangible.

Tangible problems.

Something tangible?

Maybe they're intangible assets.

And all of this is very intangible.

Depreciation is tangible.

They are very intangible at this point.

And my idea was to make the space tangible.

And there's all sorts of intangible assets that you might amortize.

There's something tangible about the whole thing.

The tangible is so much easier to see, the tangible is something you can access in your mind.

JN It's more tangible than world peace, and it's certainly more immediate.

And just to make all of this a little bit more tangible,

Amortization is the exact same thing, but it deals with intangible assets.

And it is, for me, a language which expressed the intangible, and gives voice to people and stories without.

They were prepared for scars, disfigurements, tangible horrors, but nothing!

The water has an ability to make the city negotiable, tangible.

And give you a more tangible sense for what vectors are and how we operate with them.

And it's legitimate monopoly of means of violence, administrative control, management of public finances, investment in human capital, provision of citizenship rights, provision of infrastructure, management of the tangible and intangible assets of the state through regulation, creation of the market, international agreements, including public borrowing, and then, most importantly, rule of law.

But that's only the tangible side of the matter, of the Plasma.

Rory Sutherland I'm not sure this isn't the most perfect example of intangible value creation.

Great and strange ideas transcending experience often have less effect upon men and women than smaller, more tangible considerations.

Service economy is a useful labor that does not produce a tangible commodity.

But certainly, recently, we've had some real tangible things about where society's changing.

The matter part we see, is the tangible part it's the weakest part.

So the only real tangible asset I have is a 1 million house.

If you want me to go on, I need something tangible of his.

I have to make sure that this unknown, virtual thing becomes tangible for her.

So my wonderful student Sam and I decided to look at the most tangible thing we could think of

And of course you have all of the assets of the firm, which essentially, it's a website, and offices, and the knowledge, some of it intangible.

They're so much more tangible and touchable and you know I can double click on something to take a look at it.

amortization. Amortization is to spread out a non tangible cost over a period of time.

And then thirdly, less tangible but just as essential for the open ended creation of knowledge, of explanations, is evidence.

It was something like Here take this it's going to go off, and it was something tangible they can give.

And this gives us a tangible model of the three dimensional protein and how it folds and all of the intricacies of the geometry.

So an intangible asset, we can't do any of that stuff to, but it's the exact same idea.

Now this is the most perfect case of creating intangible, added value, without changing the product in the slightest.

Or you can live in a world where actually intangible value constitutes a greater part of overall value, that actually intangible value, in many ways is a very, very fine substitute for using up labor or limited resources in the creation of things.

And evolution, although it was established well over 100 years ago by Charles Darwin and a vast number of other people, evolution still is a little bit intangible.

Ordinarily, I would have no way of knowing how focused or relaxed I was in any tangible way.

We're focusing on hardware because it is hardware that can change people's lives in such tangible material ways.

What is a write down, what does it mean when you don't have liquidity, in really tangible ways.

But, actually, it's suddenly come to me after years working in the business, that what we create in advertising, which is intangible value you might call it perceived value, you might call it badge value, subjective value, intangible value of some kind gets rather a bad rap.