It's like pirate typeface,

The typeface the typeface is Helvetica it's its 50th anniversary this year.

You change the typeface to, like, this typeface, and it's kind of funny.

like Captain Jack Sparrow typeface. Arr! Fear!

No. Designers aspire to be really great designers.

I really, really, really hated the typeface Helvetica.

This option can be used to change the typeface used on the desktop. Simply select your typeface from the dropdown box.

Or you change the typeface to something like this.

And who's responsible? Designers.

Give power to designers.

All of us? Designers?

Or fear like this, kind of a nightclub typeface. (Laughter)

I thought the typeface Helvetica was the cleanest, most boring, most fascistic, really repressive typeface, and I hated everything that was designed in Helvetica.

Designers I.Troyanova, Z.Plekhanova, O.Apanasova, N.Barkovskaya

And all of a sudden scientists are seeking designers, just like designers are seeking scientists.

Fashion designers are breaking with tradition.

I work with 5 designers together.

Graphic designers, product designer and planner.

And the engineers told the designers,

And please, any designers out there?

Where are the interior sound designers?

They have graphic designers. What? (Laughter)

Now, some fashion designers will say,

Any computer designers in the room?

Industrial designers want to make novel things.

And so I start thinking Max Miedinger and all those Swiss designers together, trying to outdo Akzidenz Grotesk, and come up with a new sans serif typeface and the movie starts playing in my head already.

This is a typeface designer from Israel who has designed he calls them typosperma.

You're great designers, but your designs are selfish.

Finally, we have homes. We use interior designers.

He is one of America's foremost industrial designers.

Now, this is not we're character designers, right?

Quick moment for the designers in the audience.

So they pick the worst background from any kind of PowerPoint presentation, the worst typeface.

Maybe we should let phone designers design the phones.

Now designers realize people come here for the content.

Architects and designers tend to focus exclusively on these.

Because obviously the public are not professional product designers.

I tell you, designers are quite fantastic, you know.

So both Beethoven and Bill Gates are software designers.

And let's face it, designers, we need to reinvent ourselves.

We also have designers from around the world that participate.

And the engineers were waiting for the designers to say,

So we started structuring our team with developers, motion designers...

Let's summon the best designer, the mother of all designers.

That's how most designers in the nineties did their stuff.