Because the alternative to pricing on cost is pricing on value.

The first three cost based pricing, value based pricing, or volume based pricing are all examples of fixed pricing tactics.

Cost plus market, value pricing, and volume price are all examples of fixed pricing tactics.

That's dynamic pricing.

There's a third type of fixed pricing, and that's called volume pricing.

They've just instituted dynamic pricing.

liked congestion pricing all along.

Whatever happens with congestion pricing and those technologies will be happening with road pricing.

So archetypes really helped us understand our customers, they value prop, the revenue and some of our pricing tactics.

Pricing is kind of the tactics.

Instead of pricing based on cost,

But there's another type of pricing.

Our company decided on flat rate pricing.

I'd like to discuss pricing with you.

Well, how else would you set pricing.

Fixed pricing is just like it sounds.

As we said, the same with pricing.

But how do you think about pricing itself?

Dynamic pricing is exactly what it sounds like.

I won't dwell on the pricing at all.

Revenue streams. And what s our tactics? Pricing.

And what congestion pricing is is that it's a technology trial and a psychological trial for something called road pricing.

The marketing department is responsible for pricing new service.

Another type of dynamic pricing is real time markets.

Again, two types of pricing models fixed and dynamic.

That revenue model is different than the pricing tactics.

Because we're going to do congestion pricing, we are going to do road tolls, gas taxes are going to become road pricing.

And you will see later that pricing is a tactic.

Then auctions like eBay are another example of dynamic pricing.

But what follows is then pricing. What is our tactics?

CA OK, so these are provisional numbers, no pricing guarantee.

Is it shareholder value, shareholder value, shareholder value ?

This shows public support for congestion pricing of Stockholm, and you see that when congestion pricing were introduced in the beginning of Spring 2006, people were fiercely against it.

Long distance telephone service sold on price, price, price fast food restaurants with all their value pricing and even the Internet is commoditizing not just goods, but services as well.

You're going to have an incredible advantage in thinking about revenue and pricing.

All value is perceived value.

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