And that's a very sensible question.

Perhaps that's not the right way to start at all.

Or who we really want to be, or should be?

Mini from the Mini Coopers, and JetBlue.

China could never have held together.

And I hatched the idea that there are really two kinds of identity.

These things are under attack around the world.

Not just any movie. That's Double Identity .

And let's cut the crap for a second.

First, I told Emma to forget about having an identity crisis and get some identity capital.

So you can take it off the wall.

I say that because there is power in identity.

What is a sexy body?

It's not the ultimate.

In either case.

That's an item from a famous company.

Mercedes Benz.

Tommy Bahama ?

I'm talking about our own fur clothing line, cologne.

Cajunstyle Kermit legs.

It's not autobiographical identities.

It is still an identity.

Welcome to the Identity Processing Program of America.

Supply, demand, big opportunity.

It's all over the Web.

As long as we retain the identity of being the thinker of thoughts and the doer of actions, that itself is unstable.

And I call them horizontal identities, because the peer group is the horizontal experience.

And I say that as a fan, you know?

I did some work for Microsoft a few years back.

(Video) MS How would you guys describe your brand? Man

Lalit Modi was on the cover of Business Today.

Whose servants enslave us all?

Had a little trouble with the M s and P s, but otherwise great, eh?

Clothing is custom, no labels.

And here was this friend of mine

Which brand do you prefer?

Brand USA could use some polishing.

But where we are today, things have changed.

Both are fairly bad for your health. (Laughter)

You didn't claim to be anything.

Is that something?

This is designer. This is expensive.

Me? Yeah, and you're marlon brando.

A sale of quality brand goods is being held at that department.

like a grocery bag or a water bottle.